Xie Wei believes that each industry has its own brand, and real estate is no exception. The difference is that the current domestic housing enterprises mainly create regional influence, and they are slightly inferior in the construction of corporate brands.
“There are objective reasons for the real estate development stage.” Xie Wei said that the current domestic real estate development is still at a relatively early stage, and many real estate enterprises are still in the stage of project brand construction, but with the continuous development of the real estate industry. The scale of housing enterprises has also been growing, and after a process of survival of the fittest, housing enterprises will focus on building corporate brands.
Team, product, customer loyalty is the core of the housing brand
Xie Wei said that for real estate, the brand is the core competitiveness, including team, product, customer loyalty and so on.
He said that like other products, customers feel value for money and satisfy their feelings after purchasing and using the products of the real estate enterprises. Naturally, they will form a follow-up effect and pass on word of mouth, eventually creating the core competitiveness of the real estate brand.